Role
Lead designer
Categories
Product design Wearables Apps
Team
Product owner Engineer
Since the tablet on BODi’s MYX bike was being discontinued, each purchase included a Polar heart rate monitor. Product now needed to build a heart rate integration so users could visualize their workout effort. This is because on-screen, immediate feedback of user effort is likely to increase class and program engagement, as well as program retention.
Within the first 30 days, there's a 89% engagement rate. And 60 days later, those users have a +35% better retention rate. Looking ahead, we’d love enhancing this feature discoverability; the data shows our members stay longer when they’re using the tool.