Launching obé app features

During my time at obé Fitness, I built features that prioritized user engagement, retention, and the goal of becoming the top fitness app for women. I partnered closely with product, engineering, and the founders throughout the entire product lifecycle.

obe fitness guided programming
obe fitness guided programming
obe fitness guided programming
Guided Programming

Guided Programming

Guided Programming

We built an actionable program experience based on each users' goals. These plans integrated into the users' schedule tab, and seamlessly guided her through a personalized fitness journey.

OKRs

Increase DUA, increase average classes completed, decrease time to class completion

obe fitness guided programming
obe fitness guided programming

Mood check-ins

User motivation and mood heavily affect workout activity, and we wanted to help her not only track her mood but also provide personalized class recommendations based on how she's feeling.

OKRs

Increase DUA, feature engagement

Mood check-ins

User motivation and mood heavily affect workout activity, and we wanted to help her not only track her mood but also provide personalized class recommendations based on how she's feeling.

OKRs

Increase DUA, feature engagement

obe fitness mood personalized classes
obe fitness user in-app stats
obe fitness user in-app stats
Activity stats

Activity stats

We knew from research users were keeping track of their data in their own charts and graphs—so we decided to do all that heavy lifting for them.

KPIs and success criteria

Increase of user awareness on stats, class completed per user, overall user delight.

Members that saw their stats completed 37% more classes than those who did not see them in the first 30 days.

Mood check-ins

Mood check-ins

User motivation and mood heavily affect workout activity, and we wanted to help her not only track her mood but also provide personalized class recommendations based on how she's feeling.

OKRs

Increase DUA, feature engagemen

obe fitness user in-app stats
obe fitness user in-app stats

Activity stats

We knew from research users were keeping track of their data in their own charts and graphs—so we decided to do all that heavy lifting for them.

OKRs

Increase of user awareness on stats, class completed per user, overall user delight.

Members that saw their stats completed 37% more classes than those who did not see them in the first 30 days.